Audit template
content
Challenges the idea, not just the prose — and rewrites what fails.
Maps to: E-E-A-TExperience, Expertise, Authoritativeness, Trustworthiness — Google's content-quality signals. · BLUFBottom Line Up Front — state the conclusion first, then the supporting detail. · rhetoric
specialists, in parallel
Each finding is evidence-bound and survives ≥2-of-3 adversarial skeptics.
How this audit works
It runs your landing page, essay, launch post, or docs prose through fourteen lenses that test one thing: does the idea hold up. It steelmansRestating an argument in its strongest, most charitable form before critiquing it — the opposite of a strawman. the strongest counter-argument to your thesis, checks whether the piece meets the reader at their actual awareness stageHow much a reader already knows about the problem and solution, from unaware to most aware., measures information gainHow much genuinely new or useful information a piece adds beyond what comparable content already covers. against best-in-class content, and verifies every checkable claim. Each confirmed finding ships a concrete before/after rewrite, not 'make it punchier'.
Use it when
Before a product launch post
You are about to publish the announcement and a vague superlative or a promise the product can't keep would cost credibility on day one. The audit flags unsupported claims as P0, verifies the figures and capabilities you cite, and hands back anything it could not check so you fix it before it ships.
A landing page that doesn't convert
Traffic arrives but bounces, and you can't see why. The audit shows the value proposition buried under three sentences of throat-clearing, copy pitched at the wrong awareness stageHow much a reader already knows about the problem and solution, from unaware to most aware., and a missing or unclear call-to-action — each quoted with its location and rewritten in place.
An essay that reads clean but says nothing new
Every sentence is correct, yet a reader could predict each point from the title. The audit measures information gainHow much genuinely new or useful information a piece adds beyond what comparable content already covers. against the best existing pieces for that reader, flags the commodity contentGeneric, interchangeable writing that repeats what is widely available and offers nothing distinctive., and names where your one genuine, non-obvious insight is under-used.
What you get
A 0–100 content scorecard, an explicit thesis verdict, and priority-sorted GitHub issues — each with a quoted passage, a before/after rewrite, and a re-audit criterion.